?> Creative Designer | Eric Le Tai
  • Welcome
  • I am Eric Le Tai
  • A creative designer

Art DirectionBrandingMobile & WebPhotographyTheoristConception

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Designing from concept to resolution is a process I take much pride in. Here are some recently created works for you to explore.

Mazda // ESPN

Branding / Design / Web

Mazda USA // Vehicle Landing

Branding / Design / Web

Mazda Digital Print // Game Changer

Branding / Design / Web

Drive For Good // #MazdaDrive4Good

Branding / Design / Web

MyMazda Owners

Branding / Design / Web

Mazda Skyactiv® Technology

Branding / Design / Web


Branding / Design / Web


Here is a listing of my most recent work experience!

Gearshift Advertising

Art Director – (Sept 2015 – Present) 

Design and director all digital and print advertising for Yamaha Motors. Works closely with creative director and professional photography team to help create award winning videos and print. Provide all social media materials for championship riders and global race victories. Provide all media support for Sage Hill private high school. Collaborate with production, media, and creative team to produce insightful and progressive ideas. Responsible for maintaining brand quality and consistency for all clients through a changing digital world.

The Garage Team Mazda

Associate Art Director – (Apr 2012 –Sept 2015

Responsible for generating digital design assets for International Automotive Team Mazda. Works amongst the digital team to design media for web, print, television and social media. Responsible for maintaining brand equity on a national and regional scale. Duties include exhibiting creative ideas and providing art direction on developing concepts. Assist in maintaining brand guidelines for all outstanding web banners and marketing events. Collaborates with the media, print and account team to ensure product efficiency, quality, and brand consistency throughout all media platforms.

Boot Barn Inc.
eCommerce Graphic Artist – (Aug 2011 – Apr 2012)

Responsible for creating, updating and editing images from product warehouse to eCommerce website. Assist in the production of website banners, email blast and third party event promotions. Duties include operating digital camera, photography, and advanced photo manipulation and lighting techniques. Responsible for maintaining regulatory guidelines that pertain to western clothing brands.

Runtriz Inc.
Graphic Designer – (Sep 2010 – Apr 2011)

Designed graphic promotional fold-up prints for hotel and casinos. Worked with web designer and maintaining client

database communications. Includes photo manipulation, print development and project event research.


Bachelors Degree in Fine Arts of Graphic Design, 2011.

California State Polytechnic University, Pomona


School of Ads, 2017

The Book Shop, Los Angeles

People were created to be loved. Things were created to be used. The reason the world is in chaos is because things are being loved, and people are being used.

- Anonymous -

About Me

"My country is the world, my religion is to do good." - Thomas Paine

I’m a  young creative with the passionate thirst for divine knowledge and insightful human truths. As a passionate art director, I wish to apply my creativity and humanitarian efforts to the betterment of the community. Doing great design is just part of the equation. The other part is making sure it has a lasting impression in the hearts of those who care to notice. I have always felt it was my internal calling to help others reach their potential and perhaps even create “a positive impact” on the world; whether directly or indirectly. This is how I define myself as a creative.


Working in multiple agencies in Orange County, I have had the opportunity to produce work for television, web and social media platforms. Designing work for print, digital, presentations and information architecture are all part of my daily life as a creative. On my spare time I enjoy researching, blogging, photography, hiking and playing with my dog Hido. Here are some expectations when working with me:


Knows how to multitask—capable of meeting multiple deadlines.

Great team player—willing to help and increase project productivity to meet deadlines.

Sharp mind and eager to learn—constantly searching for indefinite knowledge and self-improvement.

Play hard, work harder mentality—knows the difference between play and work.

Have the urge to get in touch?Contact Me

Stanton, California 90680

Contact Me

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