• Welcome
  • I am Eric Le Tai
  • A creative designer

Art DirectionBrandingMobile & WebPhotographyTheoristConception

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About Me

"My country is the world, my religion is to do good." - Thomas Paine

self-portrait

Eric is a young creative with the passionate thirst for knowledge and divine truth. As an experienced associate art director, he wishes to apply his creativity and artistry for the betterment of his community. Doing great design is apparently not enough for him. And only designing “for good” has always been his main focus.

 

Working in an agency on the digital team, Eric has had the opportunity to produce work for television, web and social media platforms. Designing work for print, digital, identity and information architecture are all part of Eric’s daily life as a creative.

 

On his spare time he enjoys researching, blogging, photography, hiking and creating music. Here are some expectations when working with Eric:

 

Knows how to multitask—capable of meeting multiple deadlines.

Great team player—willing to help and increase project productivity to meet deadlines.

Sharp mind and eager to learn—constantly searching for indefinite knowledge and self-improvement.

Play hard, work harder mentality—knows the difference between play and work


 

Experience

Here is a listing of my most recent work experience!

The Garage Team Mazda

Associate Art Director – (Apr 2012 – Present) 

Responsible for generating digital design assets for International Automotive Team Mazda. Works amongst the digital team to design media for web, print, television and social media. Responsible for maintaining brand equity on a national and regional scale. Duties include exhibiting creative ideas and providing art direction on developing concepts. Assist in maintaining brand guidelines for all outstanding web banners and marketing events. Collaborates with the media, print and account team to ensure product efficiency, quality, and brand consistency throughout all media platforms.

Freelance Designer
Independent Designer – (Jun 2011 – Present)

Provide graphic promotional work for print, web, identity and clothing materials. Can provide assistance to the development of front-end website–including creative direction for layouts, hierarchy, information architecture. Examples can include multifold print, brochure and business cards. May also assist with photography and photo editing needs.

Boot Barn Inc.
eCommerce Graphic Artist – (Aug 2011 – Apr 2012)

Responsible for creating, updating and editing images from product warehouse to eCommerce website. Assist in the production of website banners, email blast and third party event promotions. Duties include operating digital camera, photography, and advanced photo manipulation and lighting techniques. Responsible for maintaining regulatory guidelines that pertain to western clothing brands.

Cal Poly Pomona
Campus Operator – (Sep 2007 – Jun 2011)

Provided direct university information services while operating university switchboard.

Also responsible for replying to emails and recieving direct calls from all third party members.

Runtriz Inc.
Graphic Designer – (Sep 2010 – Apr 2011)

Designed graphic promotional fold-up prints for hotel and casinos. Worked with web designer and maintaining client

database communications. Includes photo manipulation, print development and project event research.


Education

Bachelors Degree in Fine Arts of Graphic Design, 2011.

California State Polytechnic University, Pomona

Technical Skills

Here is a list of professional skills I can provide from my experiences as a creative designer.

  • Brand Identity
  • Mobile & Web Design
  • User Experience
  • iOS Development
  • Photography
  • Video Production

People were created to be loved. Things were created to be used. The reason the world is in chaos is because things are being loved, and people are being used.

- Anonymous -

What I Do

Not only should my product and services be aesthetically pleasing but also provide users with an experience worth remembering.

Identity & Branding

All successful products require strategic and effective branding as part of an applicable marketing strategy.

User Experience

Because content is king its important to consider effective information architecture and engaging user experience.

Photography

A good design has the potential to become even greater with the right choice of imagery.

Mobile & Web Design

Designing across various platforms encourages brand consistence and media exposure. Beautiful designs never go unnoticed.

iOS Development

Learning the tools to improve as a developer is equally important as any other design process.

Video Production

If a picture contains a thousand words, then a video would contain an entire book.

Portfolio

Designing from concept to resolution is a process I take much pride in. Here are some recently created works for you to explore.

Mazda // ESPN

Branding / Design / Web

Mazda USA // Vehicle Landing

Branding / Design / Web

Mazda Digital Print // Game Changer

Branding / Design / Web

Drive For Good // #MazdaDrive4Good

Branding / Design / Web

MyMazda Owners

Branding / Design / Web

Mazda Skyactiv® Technology

Branding / Design / Web

MazdaUSA.com

Branding / Design / Web

Clients

We work with great brands. Close partnerships with really cool clients let us do world-class work.


 

Blog

Have the urge to get in touch?Contact Me

[email protected]
Stanton, California 90680

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